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Ramp Up Your Professional On-line Presence

Social media can be an invaluable tool when searching for a new job.  According to Jobvite’s 2015 Recruiter National Survey, 94% of recruiters use, or plan to use, social media for their searches and an Aberdeen study found that 73% of 18-34 year olds found their last job through a social network.  However, if not careful, social media can also deter employers.  Many have reported that they have rejected potential candidates because their social media profiles were not professional. Below are some ways to use social media in your job search and to ensure your social media profiles are candidate-ready.

  1.  Create a LinkedIn profile – Many studies and recruiters have reported they use LinkedIn above any other social media platform to recruit potential candidates. And with three million active jobs listed on the site, it is a great source for open positions. In order to maximize the site’s benefits, be sure to keep your profile updated and detailed, post a professional picture, and continue to increase your professional connections.
  1. Keep your Facebook page “clean” – Your social media pages are an extension of who you are. And job recruiters will see them as such. For that reason, be sure to keep them professional. Remove racy or “party” photos, controversial and offensive posts and non “G-rated” comments. Even with maximum privacy controls, employers can still get access to your profile photos and comments on other users’ pages. This also applies to other social media sites.
  1. Join industry groups and follow professional blogs – By showing interest in your industry, you show potential employers you are serious about your field. Take part in online groups and follow professional blogs to further demonstrate your interest and industry knowledge to job prospects. These blogs and groups can also be excellent sources for potential jobs.
  1. Use correct grammar and keywords – Nothing puts off a potential employer than poor grammar or typos…even in your social media profiles. Do a sweep and clean them up. Then be sure to include keywords and descriptors that that help to position you as an “expert” in your field. Use active verbs and terms that match the qualifications of the job you are seeking.
  1. Create a professional e-mail – This has been mentioned in previous posts, but deserves repeating. Create a professional e-mail address to use on your resume, your LinkedIn profile and other social media profiles. E-mail addresses are free, so there is no excuse for using  on your professional documents and online sites.

Be sure to keep your profiles active and up-to-date. They can be an incredible asset if managed well. Asher College staff is always available to support and assistance. For more information on Asher College, visit their website or one of their convenient locations.


Photo credit: Jason Howie